How to bundle products to increase value
Jan 16, 2025
Beginner's Guide to Effective Product Bundling for Resellers
Why Product Bundling Works
Product bundling is a strategy where you group two or more products together and sell them as a single package. For resellers, bundling can:
Increase the perceived value for buyers
Help move inventory faster by pairing slow-movers with popular items
Simplify your listings and shipping workflow
Boost your average order value and profits
The key is to make bundles compelling for shoppers while keeping your inventory and operations organized.
Step 1: Choose Bundles That Make Sense
Complementary items: Bundle items buyers often want together—think game consoles with controllers, kitchen tools with cookbooks, or matching apparel.
Thematic bundles: Group products under a theme, like a “Self-Care Kit” or “Starter Pack.”
Stock movers: Pair slower-selling inventory with in-demand items to increase exposure and value perception.
Look at your inventory and brainstorm logical pairings. Ask: “Would a buyer want these together?”
Step 2: Keep Inventory and Listings in Sync
One beginner mistake is losing track of which products are bundled, listed separately, or sold. A central inventory system helps you:
Track which items are in bundles vs. single listings
Prevent double-selling across multiple marketplaces (e.g., eBay, Poshmark, Mercari)
Update availability instantly when something sells
Tools like Gavelbase let you sync inventory and listings across platforms, so if a bundled item sells on one site, it’s delisted everywhere else automatically. Alternatively, use a spreadsheet, but be diligent about manual updates.
Step 3: Assign Basic Team Roles
If you work with others, even a small team, clear roles keep everything running smoothly:
Bundling and listing: Who creates bundles, writes descriptions, and uploads photos?
Inventory manager: Who keeps the master inventory updated?
Shipping and customer contact: Who handles packing, labels, and buyer messages?
For solo sellers, make a checklist so you don’t skip steps. For teams, use shared documents or a central system so everyone accesses the latest info.
Step 4: Track Sales and Fees
When you sell bundles, track:
Which bundled items sell best (to inform future bundles)
Marketplace fees (some sites charge different rates for bundles vs. singles)
Actual profits after shipping and costs
Use simple spreadsheets or your central system to log sales. Gavelbase and similar platforms often provide sales analytics built-in. Watch for bundled items that sell well together and adjust your offerings accordingly.
Step 5: Handle Shipping and Pickup Efficiently
Bundling can simplify shipping—fewer packages to prepare—but can also mean larger boxes or combined weights. For clean fulfillment:
Weigh and measure bundles in advance so you know shipping costs
Clearly describe what’s included in your listing photos and text
Offer local pickup if items are bulky (and specify safe pickup procedures)
Print labels and pack orders promptly to maintain good ratings
Consider eco-friendly packaging or branded touches for a professional impression.
Extra Tips for Success
Test and tweak: Start with a few bundles and see what shoppers respond to. Don’t hesitate to rearrange bundles based on feedback or sales data.
Photos matter: Show the full bundle together and highlight any bonuses or extras.
Be transparent: List exactly what’s included to avoid confusion or returns.
Promote limited bundles: Create urgency by offering special bundles in limited quantities or for a limited time.
Cross-promote: On social media or in listings, mention that bundle deals are available.
Resources
Gavelbase (inventory and listing sync for resellers)
Conclusion
Product bundling is a powerful, simple tactic for resellers at any level. By grouping the right items, keeping inventory organized, assigning clear roles, and tracking sales, you’ll boost value for buyers and efficiency for your business. Start small, stay organized, and experiment—your next bestseller might just be a bundle.