Top tips for writing headline-style titles

Easy Steps for Beginners to Stand Out and Stay Organized

Why Headline-Style Titles Matter for Resellers

Whether you’re flipping sneakers, vintage finds, or electronics, your listing title is the first thing buyers see. A great headline-style title boosts clicks, trust, and sales. But writing a compelling title isn’t just about creativity—it’s about following proven formats and staying organized across platforms. Here’s how to get started with actionable, beginner-friendly advice.

1. Focus on What Matters Most

Start with the most important details: brand, model, condition, and a key feature. Put yourself in the buyer’s shoes. What are they searching for? Which terms matter most?

• Example: Nike Air Max 97 Silver Bullet Men’s Size 10 – New in Box

• Why: Brand (Nike), Model (Air Max 97), Colorway (Silver Bullet), Size, Condition.

Keep it clear and concise. Avoid filler words like “amazing” or “must-have.” Let the facts do the work.

2. Use Title Case and Natural Phrasing

Headline-style titles mean using title case (Capitalize Each Major Word) and structuring your title like a news headline. This helps with readability and looks professional.

• Do: Apple iPhone 13 Pro Max 256GB – Unlocked – Excellent Condition

• Don’t: apple iphone 13 pro max 256gb unlocked excellent condition

3. Include High-Value Keywords

Think about words buyers use to search. Include relevant keywords without stuffing. Check top results in your category for inspiration. Use tools like Keyword Tool for eBay or Terapeak to find what works.

4. Be Consistent Across Platforms

If you list on multiple marketplaces—like eBay, Poshmark, and Mercari—keep your titles consistent. This makes inventory tracking easier and builds a recognizable style.

Use a central system to store and manage titles, descriptions, and inventory. Tools like Gavelbase let you sync listings across platforms, update titles in one place, and avoid mistakes or duplicate listings.

5. Assign Clear Roles for Listing Management

If you work with a team, decide who writes titles, who reviews them, and who handles cross-listing. Even as a solo seller, block out dedicated time for title optimization. A simple spreadsheet or central database can help everyone stay on the same page.

6. Track Sales, Fees, and Inventory Changes

Each time you update a title or make a sale, track it. This helps you learn which headline styles perform best—and prevents overselling. Centralized inventory systems (again, Gavelbase or similar tools) can automate this process, logging changes and keeping listings in sync.

7. Handle Shipping and Pickup Smoothly

Once a sale happens, your job isn’t done. Make sure your title and listing match the item shipped or picked up. Double-check details so buyers get exactly what they expect. Use batch shipping labels or apps to streamline fulfillment.

Quick Checklist for Headline-Style Titles

• Start with brand and model.

• Add size, color, and condition.

• Use title case and avoid unnecessary words.

• Include relevant keywords for search visibility.

• Keep titles consistent across platforms.

• Track changes and sales to learn what works.

Start Simple: Easy Steps You’ll Actually Do

Overcomplicating your listing process makes it hard to stick with. Start by batch-editing your top 10 items. Set up a basic spreadsheet or use a central system like Gavelbase for managing titles and inventory. Assign tasks if you have a team, and review which titles drive the most clicks and sales each month.

With these easy steps, you’ll write better titles, stay organized, and boost your sales—without getting overwhelmed.