How to write titles that get clicks

Why Your Title Matters More Than You Think

Whether you’re flipping collectibles, gadgets, or vintage finds, the title of your product listing is your first—and sometimes only—chance to grab a buyer’s attention. A great title means more clicks, more eyeballs, and, ultimately, more sales. But writing clickable titles isn’t magic; it’s a skill anyone can learn, even if you’re just getting started as a reseller.

1. Know What Buyers Are Searching For

Buyers rarely browse anymore—they search. That means your title should match the words (“keywords”) people type when they’re hunting for your item. Before you even start writing, spend a few minutes researching:

• Search for similar items on the platforms you use (eBay, Mercari, Poshmark, etc.). Note which listings show up first and what words they use.

• Use autocomplete: Start typing your item in the search bar and see what suggestions pop up. These are popular search terms.

• Check completed listings to see which titles led to actual sales.

For even more insight, tools like Gavelbase can help analyze high-performing titles and keep your listings in sync if you sell across multiple sites.

2. Include the Most Important Details—Early!

Put yourself in the buyer’s shoes: What do they need to know? Your title should always include:

• Brand (if relevant)

• What it is (category, model, type, etc.)

• Key features or specs (size, color, condition, rarity, etc.)

• Keywords buyers use (e.g., “vintage”, “sealed”, “authentic”)

Example: Instead of “Cool Old Camera,” try “Canon AE-1 35mm Film Camera – Tested, Clean, Vintage 1970s.”

3. Make It Simple, Clear, and Scannable

Avoid jargon, clutter, or symbols that don’t add value. Use plain language and avoid keyword stuffing (repeating the same word over and over). Format for readability:

• Capitalize the first letter of main words (but don’t use ALL CAPS—it looks spammy)

• Use dashes or vertical bars (|) to separate phrases, if allowed

• Skip unnecessary punctuation, emojis, or hype words like “WOW!”

4. Stay Within Character Limits

Every platform has a max title length (e.g., 80 characters on eBay). Use that space wisely: prioritize clarity and keywords over filler. If you run out of room, cut adjectives or less relevant details first.

5. Keep Inventory and Listings in Sync

If you sell on multiple platforms, you don’t want to write a winning title in one place and forget to update it elsewhere. Here’s how to keep everything aligned:

• Centralize your inventory and listings. Use a simple spreadsheet or a tool like Gavelbase to manage your listings and make bulk updates. This helps ensure consistency and saves time.

• When you update a title, update it everywhere—this is crucial to avoid confusion and maximize exposure.

6. Assign Basic Team Roles (If You Have Help)

Even if you’re a solo seller, it’s helpful to define roles as your operation grows. For teams:

• Title Writer: Focuses on crafting and updating titles.

• Lister: Adds products and handles the details.

• Inventory Manager: Keeps stock levels and listings accurate across platforms.

Clear roles reduce mistakes and keep your listings sharp.

7. Track Sales, Fees, and Optimize

After updating your titles, monitor your sales and fee data. Are you getting more clicks and sales? Use platform analytics or a central dashboard (again, Gavelbase can help here) to review what’s working. Adjust your approach based on real data—not just gut feelings.

8. Handle Shipping or Pickup Details Cleanly

Buyers care about how (and how quickly) they can get their item. While shipping info isn’t usually in the title, make sure your listings are clear about shipping or pickup options in the description. This reduces questions and can improve your click-to-sale ratio.

Quick Checklist: Writing Titles That Get Clicks

• Start with what buyers will search for

• Include brand, what it is, and key features

• Keep it clear, simple, and scannable

• Stay within character limits

• Update your titles everywhere you list

• Review sales data and tweak as needed

Final Thoughts

Writing clickable titles isn’t about tricks or gimmicks—it’s about clarity, relevance, and consistency. As a reseller, you can stand out and drive more sales by following these easy, repeatable steps. Set aside a few minutes for title research each week, keep your systems organized, and you’ll see results.

Want to dig deeper? Check out guides from BigCommerce or Shopify for more advanced tips.