How to share listings easily to social platforms
Feb 14, 2025
Making Social Sharing Simple for Resellers
In today’s reselling world, your listings don’t just belong on one platform. Sharing to social platforms like Facebook, Instagram, and X (Twitter) can dramatically boost your reach and sales. But how do you do this efficiently—without getting overwhelmed or losing track of inventory? Here’s a step-by-step guide for beginners to streamline the process and keep everything in sync.
1. Centralize Your Listings and Inventory
The first step is to avoid “platform chaos.” When you list the same item on multiple platforms—eBay, Facebook Marketplace, Instagram, and more—tracking what’s sold where can get tricky fast. Use a central inventory system that syncs your listings, so you don’t accidentally sell the same item twice or lose track of fees and shipping.
How to do it:
Spreadsheets: For beginners, a simple Google Sheet with item details, links, and status can work. But as your operation grows, consider a platform that syncs your inventory automatically.
Gavelbase is designed for resellers to manage inventory, sync listings, and track sales across platforms. Other options include List Perfectly and Vendoo.
2. Prepare Your Listings for Easy Sharing
Before you start sharing, ensure your listings are ready for social media. This means using clear photos, concise descriptions, and links that take buyers directly to purchase.
Photos: Use well-lit, uncluttered images. You can edit photos quickly with tools like Canva or your phone’s built-in editor.
Descriptions: Keep them short and highlight key features or benefits.
Links: Use direct links to your listing. If you’re selling via Instagram or Facebook, consider using a link-in-bio tool like Linktree.
3. Share Listings to Social Platforms
Now it’s time to get your listings in front of more eyes. Here’s how:
Facebook: Post to your personal profile, business page, or relevant buy/sell groups. Be sure to follow group rules.
Instagram: Share high-quality photos or reels. Use hashtags relevant to your item (#vintagefinds, #reseller, #forsale).
X (Twitter): Tweet your listing with a photo and a direct link. Tag relevant accounts or use hashtags.
Pinterest: Pin your listings to boards with targeted keywords. Pinterest can drive evergreen traffic.
Most platforms allow you to copy and paste your listing details, but you can save even more time by using your central system’s sharing tools. For example, with Gavelbase, you can generate shareable links or posts in one click.
4. Assign Basic Team Roles
If you’re working with family, friends, or a small team, defining simple roles helps avoid confusion and keeps things moving smoothly.
Listing Manager: Handles creating and updating listings, ensuring accuracy across platforms.
Social Media Lead: Shares listings and engages with buyers on social platforms.
Shipping/Delivery Coordinator: Manages order fulfillment, from packing to arranging pickup or shipment.
Even if you’re solo, thinking of your workflow in these “roles” can help you batch tasks and stay organized.
5. Track Sales, Fees, and Inventory in One Place
Once you start selling across platforms, it’s vital to track where each item sold, the fees taken, and whether it’s been shipped or picked up. This avoids double-selling and makes tax time easier.
Manual Tracking: Update your spreadsheet or central system each time you make a sale. Include columns for platform, sale price, fees, buyer info, and shipping status.
Automated Systems: Tools like Gavelbase can automatically log sales and fees, updating inventory for you.
6. Handle Shipping and Pickup Cleanly
Each platform has its own process for shipping or local pickup, but consistency is key for customer satisfaction.
Shipping: Always use tracking numbers and update the buyer with shipping confirmation. Save receipts and tracking in your central system.
Pickup: Arrange safe, public meeting spots. Confirm pickup times in writing (messages or texts) and mark items as picked up in your inventory tracker.
7. Bonus: Keep Improving Your Workflow
As you get comfortable, look for ways to automate repetitive tasks. Scheduling posts with tools like Buffer or Later can free up your time. Explore integrations between your inventory system and social platforms for even more efficiency.
Final Tips for Beginners
Start simple: Don’t try to list everywhere at once. Master 1-2 platforms, then expand.
Stay organized: Centralize tracking so you don’t lose track of sales or inventory.
Be responsive: Timely replies and clear communication build trust and boost sales.
With a few easy systems in place, sharing your listings to social platforms becomes a breeze—helping you sell more with less effort and fewer mistakes.